Online education is taking the world by
storm. Online programs are not constrained by geographic borders,
they don't recognize skin color or class, and they are all
about inclusion. That said-it is also apparent that online
education institutions have to make money in order to be successful.
Because online education institutions are technology dependent
relying on extensive information and technology infrastructure
and platforms, the cost associated with establishing them
can be prohibitive. However, once in place and the economies
of scale come into play, they can be phenomenally profitable
while offering a meaningful and valuable learning experience
to students on a global scale.
There are numerous examples of students
who have taken online courses all over the world, all by virtue
of the most well-known online education institutions in the
United States. These informal assessments of the effectiveness
and utility of online education formats accurately reflect
the profitability of them as well because they demonstrate
how effective the online education model scales. During the
first part of this decade five of the top 25 growth companies
in the United States were education firms that all indicated
their online education programs as one of the primary growth
drivers both in terms of getting them listed in the top 25
and in terms of future growth prospects.
The list of online education institutions
performing well financially and enrollment wise is growing
exponentially. Corinthian Colleges, which offers both on-ground
and online formats has experienced triple the enrollment rates
in its online program versus those of its on-ground formats.
Datamonitor reports that during 2005, the Apollo Group, which
owns The University of Phoenix, exhibited record revenue of
$1.8 billion with its University of Phoenix Online division
being responsible for as much as 40% of the company's total
revenues. The university also had more than 118,000 students
enrolled online with enrollment on a growth arc. While the
fortunes of individual online institutions might waver periodically
due to market conditions as well as management concerns, what
is patently obvious to even the casual observer is that students
from all walks of life are demanding options for their educational
needs and, even more importantly, are adamant about cost-benefit
factors.
Online education is certainly a growth industry
as well as a profitable one and most of the significant online
education institutions are for-profit schools. However, if
these institutions were in the education business merely to
make a quick return on investment they would lose students
and thus sacrifice both revenues and profits because students
recognize the need for quality educational material and institutional
reputation. Recent industry data indicates that approximately
700,000 of the almost 17 million individuals enrolled in degree
granting institutions in the United States are registered
in for-profit institutions with most of these offering or
relying on the online delivery format.
The industry is expected to grow substantially
over the next few years as well because, as the New York Times
reported in 2006, Congress has eliminated the 50% rule which
dictated that for-profit institutions needed to offer more
than 50% of their courses or programs in an on-ground format.
The implications for the education industry and particularly
for the online education industry are huge. Expect to see
these institutions become even more popular and profitable
but also expect to see the diversity of programs offered explode
and the quality of these programs improve even more as these
institutions continue to reinvest in their educational services.
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